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What does the label 'Raw' actually mean?

Eating raw and unprocessed foods is beneficial to health. But what does the term "raw" mean when it's on a label? It can mean different things to different people, so Coconutty tends not to use the term, even though we could and we might sell more if we did. There is no recognised definition of the word “raw” and there are no regulations or certifications or inspections of packaged products to define them as 'Raw'. (This is unlike the term “Organic”, which IS highly regulated and inspected from the farms to the production facilities to storage.) For foods that come packaged in bottles and packets, temperature claims are virtually impossible to corroborate. There are no independent bodies checking temperatures during manufacture and no inspections or certifications exist to define a product as "raw". Therefore you see the term 'Raw' being used on labels without any backup, which can be misleading to consumers. Is there a maximum temperature that everyone agrees on? Is it just about temperature or are there other factors? Is your definition of 'raw' the same as the manufacturer's definition? A simple 'Raw' claim on a label doesn't address any of this. So many times in the natural products industry we have seen “Raw” products turn out to be not so raw to many people's understanding of the term (raw agave, raw nuts, raw sugar, etc, usually involve heat at some stage). To us, eating “raw” means eating direct from the actual fruit, veg or seed that's from the tree, bush or the soil.

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